Field Dynamics helps #BrumTogether provide targeted food support

Support for our #BrumTogether campaign is widespread, with so many individuals, businesses, charities and faith groups all coming together to provide essential help across the city.

The campaign is being delivered by a network of grassroots organisations, including The Active Wellbeing Society. More than 60 organisations are currently working together to provide valuable support for vulnerable communities affected by the COVID-19 pandemic.

This includes co-ordinating and delivering food parcels to communities in need around Birmingham and providing a befriending service. For details of the other services that are being provided, visit

However, as demand grows for these essential services, so does the complexities of planning and delivering them.

Data-driven deliveries

Fortunately for the #BrumTogether campaign, Jewellery Quarter-based technology specialists, Field Dynamics, recently spent some time processing the data and analysing the demand patterns and trends to make sure the food supply chain element of the campaign is meeting demand. 

Steve Rose, our Deputy Chief Executive, said: “The #BrumTogether campaign is testament to the way the community has come together to help those in need in any way they can. This includes Field Dynamics stepping in and providing valuable insight to support the food operations.”

For the latest #BrumTogether updates, follow the campaign on Facebook, Instagram and Twitter.

To make a donation (all money received will go directly to the purchase of food items, hygiene packs, baby packs and activity packs for kids) visit

Sanina Kaur
Author: Sanina Kaur